The JM Buzz
En podcast av Journal of Marketing - Torsdagar
84 Avsnitt
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Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
Publicerades: 2023-09-14 -
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)
Publicerades: 2023-09-07 -
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?
Publicerades: 2023-08-31 -
Do Autonomous Products Deprive Us of Meaningful Experiences?
Publicerades: 2023-08-24 -
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Publicerades: 2023-08-17 -
Brand Extensions Often Fail—Here's How To Them Up for Success
Publicerades: 2023-08-10 -
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
Publicerades: 2023-07-27 -
"Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?
Publicerades: 2023-07-13 -
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions
Publicerades: 2023-07-06 -
JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)
Publicerades: 2023-06-29 -
It's Time for Marketing Researchers to Change Their Approach to Gender
Publicerades: 2023-06-22 -
The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue
Publicerades: 2023-06-08 -
Creating Effective Marketing Messages Through Moderately Surprising Syntax
Publicerades: 2023-06-01 -
How Language Affects Content Engagement
Publicerades: 2023-05-25 -
Can Soda Brands Reduce Sugar Without Losing Sales?
Publicerades: 2023-05-11 -
When to Use Facts vs. Feelings for Soliciting Donations
Publicerades: 2023-05-04 -
How Effective is Advertising for Robotic Surgery?
Publicerades: 2023-04-27 -
Financial Vulnerability Is About More than Just Income
Publicerades: 2023-04-20 -
JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)
Publicerades: 2023-04-13 -
Answer This Question Before Selling a New Innovation
Publicerades: 2023-04-06
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
