The JM Buzz

82 Avsnitt

1. Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

   Publicerades: 2024-04-04
2. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

   Publicerades: 2024-03-28
3. Should Hospitals Specialize in an Area or Diversify?

   Publicerades: 2024-03-07
4. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

   Publicerades: 2024-02-29
5. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

   Publicerades: 2024-02-15
6. Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

   Publicerades: 2024-02-08
7. Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge

   Publicerades: 2024-02-01
8. A Research-Proven Strategy for Companies to Survive Bankruptcy

   Publicerades: 2024-01-25
9. When Less Is More: The Power of Simple Packaging for Consumable Products

   Publicerades: 2024-01-18
10. How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?

    Publicerades: 2024-01-11
11. Hotels Should Pay Attention to Their Competitors' Reviews Too

    Publicerades: 2024-01-04
12. JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)

    Publicerades: 2023-12-07
13. How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

    Publicerades: 2023-11-16
14. How Do Investors React to Crowdsourcing Contests?

    Publicerades: 2023-11-09
15. A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok

    Publicerades: 2023-10-19
16. Collaborating with Universities Makes Products More Attractive to Consumers

    Publicerades: 2023-10-12
17. How to Stop Customers from Abandoning Self-Designed Products

    Publicerades: 2023-10-05
18. Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?

    Publicerades: 2023-09-28
19. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

    Publicerades: 2023-09-14
20. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

    Publicerades: 2023-09-07