The JM Buzz

84 Avsnitt

1. How Subscription Companies Can Avoid "Box Fatigue"

   Publicerades: 2023-03-30
2. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

   Publicerades: 2023-03-23
3. Can You Trust Doctors' Yelp Ratings?

   Publicerades: 2023-03-16
4. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Publicerades: 2023-03-09
5. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Publicerades: 2023-03-02
6. Three Simple Ways to Encourage App Adoption

   Publicerades: 2023-02-23
7. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Publicerades: 2023-02-16
8. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Publicerades: 2023-02-09
9. Sell More to a Customer by Treating Other People and Property Considerately

   Publicerades: 2023-02-02
10. How to Mitigate the Effects of Insider Selling

    Publicerades: 2023-01-26
11. How Voice Technology Influences What We Reveal About Ourselves

    Publicerades: 2023-01-19
12. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

    Publicerades: 2023-01-12
13. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Publicerades: 2022-12-15
14. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Publicerades: 2022-12-08
15. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Publicerades: 2022-12-01
16. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Publicerades: 2022-11-17
17. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Publicerades: 2022-11-10
18. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Publicerades: 2022-11-03
19. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Publicerades: 2022-10-13
20. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Publicerades: 2022-10-06