The JM Buzz

82 Avsnitt

1. JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

   Publicerades: 2025-01-16
2. How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

   Publicerades: 2024-11-07
3. Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

   Publicerades: 2024-10-24
4. The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

   Publicerades: 2024-10-17
5. Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

   Publicerades: 2024-10-10
6. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

   Publicerades: 2024-10-03
7. Using Generative AI to Provide Empathetic Customer Care

   Publicerades: 2024-09-19
8. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

   Publicerades: 2024-09-12
9. Is It Time to Move Beyond Null Hypothesis Significance Testing?

   Publicerades: 2024-09-05
10. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

    Publicerades: 2024-08-08
11. How Should a Firm Collaborate with Suppliers to Co-develop Products?

    Publicerades: 2024-08-01
12. How Drug Price Regulations Backfired in India

    Publicerades: 2024-07-18
13. Influencers with Smaller Followings Are More Cost-Effective

    Publicerades: 2024-07-11
14. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

    Publicerades: 2024-05-30
15. Using Vintage Typography to Make Emotional Connections with Consumers

    Publicerades: 2024-05-23
16. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Publicerades: 2024-05-09
17. How Coining a New Term Can Encourage Specific Behaviors

    Publicerades: 2024-05-02
18. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Publicerades: 2024-04-25
19. Decolonizing Health Care: The Role of Marketing

    Publicerades: 2024-04-18
20. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

    Publicerades: 2024-04-11