217: Make it Easy for Them

Want to increase your booking rate? Consider making it easier for your clients to say YES. I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients. Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your poten...