How CX works with Product at Ikea - Hanneke Hoogewerf (Sr Strategic Experience Designer, IKEA)

In this week's episode on The Product Experience podcast, we speak with Hanneke Hoogewerf, Sr Strategic Experience Designer, IKEA. Hanneke opens up about the emotional journey of project handovers and maintaining consistency across digital platforms. She discusses the challenges of translating IKEA's playful essence into the online realm and the importance of standardizing experiences for customer interaction. Featured Links: Follow Hanneke on LinkedIn | IKEA | IKEA Kreativ | 'Five things w...