026: Chloë Thomas from eCommerce MasterPlan

Becky and Michael share a simple method to calculate a PPC budget. Also joining is Chloë Thomas, best-selling author, and host of the excellent eCommerce MasterPlan and Keep On Optimising podcasts who discusses the joys and challenges of agency life and shares her eCommerce predictions for 2021. Listen to Chloë's podcasts here: https://ecommercemasterplan.com/