005: Josh Smith from Serious Readers

On this episode of 'PPC Burrito', Becky and Michael talk about a super handy metric that could revolutionise your shopping campaigns. Also joining is Josh Smith, digital marketing manager at Serious Readers who shares his story and the impact of his digital transformation efforts... Goals/KPI setting article link: https://digitalgearbox.co.uk/insights/how-to-tell-if-your-google-ads-is-wasting-money/