The Power of Passion Projects: Bethany Quinn on Smart Business Moves After Burnout

Today’s guest isn’t a specialist pet photographer, but she is running a successful marketing campaign that we could all take inspiration from. I invited her on the show thinking that her Heart Horses project would be the focus of the episode and while we did dive into that, she also shared so much more.I’m talking about Bethany Quinn who got super honest about burnout, trying new things, and what’s worked (and what hasn’t) in her business over the last 10+ years and how she is consistently booking clients who spend anywhere from $3500 to 10k.There’s a ton of good stuff in this one—let’s get into it! In this episode:From volunteering at fun horse shows to running a profitable photography businessHow the “Heart Horses” project helped Bethany find her nicheWhat self-care looks like when launching a creative projectWhy she charges for project participation—and how that changes the client dynamicThe moment that sparked the idea for her campaignHow introducing horse photography changed her businessIn the members-only extended episode:Marketing to a brand new genre (and getting it right)Posting about campaigns inside Facebook Groups (without being spammy)Special project pricing strategiesWhat Bethany includes in her average saleHow she handles hair and makeup pricingThe role mentors have played in her business growth