The journey from dog sports to dog portraits with Michelle Crandall

Today’s guest launched her dog sports photography business in late 2019.. Within months the 25 upcoming events she’d booked had all been canceled due to covid. Having quit her career job, she was forced to pivot and spend most of 2020 learning as much as she could to relaunch as a pet portrait photographer. Implementing everything she learned, her focus became building relationships which now means most of her clients come from referrals. I’m talking about Michelle Crandall of Pets in Focus and you’ll want to tune in to hear all about that and her business today.We coveredHow covid forced Michelle to change from dog sports to portraits Why Covid was a blessing in disguise Knowing your values right now Why Michelle hasn’t gone back to dog sportsAnxiety around education How Michelle transitioned her name from dog sports to portraits with marketing IN THE MEMBERS-ONLY EXTENDED EPISODE:How managing a Pet Parade helped Michelles business The marketing plan Michelle is focusing onCharitable marketing Partners don’t need to be dog related Michelle’s process to choosing a product menuMichelle’s meat selling product Michelle’s processThe biggest time saverThe labs Michelle works with and why the variety