Don’t let fear hold you back with Alex Cearns

We’ve heard it before, business is not for the faint-hearted and today’s guest agrees.I’m talking about Alex Cearns who’s been in business for 15 years and has worked with pet photographers from all corners of the globe. We covered many topics including the usual business structures, marketing and products, but the common theme throughout was not to let fear hold you back in business. If you’ve caught yourself getting down after comparing your average sales to other photographers, or beating yourself up over the peaks and troughs of business, Alex’s message is sure to hit home.In the members second-half, Alex shared how she’s booking 250 clients a year, what they’re buying, why they don’t ask for digitals and her thoughts on social media for marketing.There’s great takeaways from this episode no matter what stage you’re at in business, so tune in!We covered:The business structure of Houndstooth StudioCharacteristics to be successfulBusiness is not lineaFake it ‘til you make itGet in front of people and talk passionately about what you doHow to appreciate where you’re currently at with your sales when you see your friends making 5 figuresIN THE MEMBERS-ONLY EXTENDED EPISODE:Organic bookings are all but dead, so how is Alex booking 250 shoots a year?What clients are buyingSocial media expectationsWhat one thing has the biggest impact on a successful businessMentioned links can be found in the show notes here: https://thepetphotographersclub.com/podcast/1611