Michael Beverland 'Brand Management: Co-creating Meaningful Brands'

Series Four This episode of The New Abnormal podcast features Michael Beverland, Professor of Brand Strategy, Strategy & Marketing, at the University of Sussex Business School. He's an innovator in marketplace authenticity and strategic design research, as well as cultural marketing insights. Michael is also the author of 'Building Brand Authenticity: Seven Habits of Iconic Brands' and 'Brand Management: Co-creating Brand Meaning'. (Which provides an overview of the controversies and d...