💎Why a small number of ads get most of the spend on Meta: deconstructing probabilistic Bayesian paradigms. 🛠

Why do a small number of ads get most of the spend on Meta? In this episode, we’ll talk about why this is good for your ads - and discuss the probabilistic Bayesian testing paradigm as well, which so you understand how Meta’s algos make these decisions so you can construct your creative testing process more intelligently. We break this down in today’s episode. We go into this - and every other aspect of creative testing post-ATT in our new book, which you can download for free: The Definitive...