💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎

How many channels have you really considered when developing your user acquisition strategy for your mobile game? Our guest on this week’s episode is UA and marketing consultant Matej Lancaric. Matej shares his views on everything from multiple UA channels, optimization techniques post ATT and how he uses incrementality analysis to maximize his UA strategy. Check out this episode on some tactical insights on diversifying your UA mix. KEY HIGHLIGHTS ⛏ What happens if you’re running your UA on...