🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎

App clips were a feature that got a lot of buzz when Apple announced iOS 14 at the last WWDC - but these haven’t seen a lot of widespread adoption. This was an incredibly cool and slick experience for consumers - and very useful for developers - so what happened? What could have been ways to make this work? And should you still care? We answer these questions in today’s episode. **** Also: in case you missed it, we’re hosting a workshop series Mobile Growth Lab to get marketers and leaders r...