🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

Apple’s privacy thresholds in SKAdNetwork have been obfuscating conversion values - and preventing advertisers from getting an accurate read on performance, especially on Facebook. Facebook recommended ensuring that you hit at least 128 installs a day per campaign so you can overcome Apple's privacy thresholds. Will hitting the 128 install daily threshold solve your problems? How does this privacy threshold apply to channels other than Facebook - ad networks and SANs? We try to answer these q...