📽 Careful with those hook rates: why you should review these metrics with nuance 🛠📽

All the cool kids want to optimize their hook rates. Yes, hook rates matter - yet it’s critical to be mindful of nuances in measuring hook rates, which I point out in this episode. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hook-rate-meta-facebook/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog