🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren't ready for prime time yet 🥑

Facebook recently made its Automated App Ads(AAA) available for all advertisers - as a part of its broader push toward having greater automation drive advertising performance. As of this writing, we see a number of challenges with AAA due to which we don't recommend doubling down on AAA. In this episode, we explain how AAA works - and what some of the challenges with it are. KEY HIGHLIGHTS 🤖 What are Facebook’s Automated App Ads 🦾 The optimisation that AAA automates ⚗️ The introduction o...