The Ad Campaign
The Daily - En podcast av The New York Times
![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/e9/66/6f/e9666f33-abef-6236-d7fc-e41b8ab771cb/mza_13589341360948847383.jpg/300x300bb-75.jpg)
By the time it’s over, this year’s race for president will have cost at least $3.5 billion. The single biggest expense will be campaign ads. Shane Goldmacher, a national political correspondent for The Times, discusses the story that each campaign has been using those ads to tell, 30 seconds at a time.