Ep. 57: She Listens to the Internet for a Living — Here’s What She’s Hearing ft. Jazmin Griffith

The Creator Spotlight Podcast - En podcast av Creator Spotlight - Tisdagar

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This week on The Creator Spotlight Podcast we're joined my Jazmin Griffith, social media expert and founder of social listening agency Que Lo Que. Jazmin has over a decade of professional social media experience, working with some of the biggest brands such as Sony, Google, Microsoft and PepsiCo.

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Jazmine:

  • Que Lo Que
  • LinkedIn
  • Instagram
  • TikTok
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    Timestamps:

    00:00 Introducing Jazmin

    01:06 What is social listening?

    04:48 The most important datapoints as a creator

    08:34 The newest tools to analyze your social media

    10:44 Finding valuable content amongst the slop

    14:35 The inspiration behind Que Lo Que

    21:12 How you can use social listening as a creator

    24:02 The value of LinkedIn over TikTok

    27:15 Blurring the lines between influencer and creator

    32:54 Gen Z's unique relationship with social media

    38:45 Jazmin's social media evolution, from hobby to business-card

    44:05 The difficulties of making content as a solo creator

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