Turning Loyal Customers to Brand Advocates with Gianna Scorsone, Champion HQ

“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQIn this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.In this episode, you’ll learn:Why customer marketing is the voice of the customerHow AI-powered tools can identify champions and drive advocacyThe key to aligning teams for sustainable growthResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Gianna on LinkedIn: https://www.linkedin.com/in/giannascorsone/Learn more about Champion HQ: https://www.championhq.com/Timestamps:(00:00) Intro(01:05) Gianna’s journey from sales leader to co-founder(05:30) Why customer retention is key to growth(08:06) From start up to scale up(09:53) Creating marketing strategies based on your customer base(12:04) Identifying your ‘champion’ users(13:29) Leveraging AI to identify and nurture customer champions(16:45) The best customer marketing campaign(20:10) Breaking free from the hamster wheel of traditional growth strategies