The Evolution of AI in Search Marketing with Viola Eva of Flow SEO

Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for authority. 0:00 Introduction1:11 Conversation with Viola3:04 Growing Flow SEO5:20 Leadership and team dynamic8:10 Content strategist11:00 SEO17:26 3 pillars18:22 AI21:00 EEAT—experience, Expertise, Authority, Trust 23:10 New AI tools30:17 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Viola:| LinkedIn | Flow SEOFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn