AI Meets Fashion: Redefining Retail Experiences at Nordstrom

Katie Winterbottom, Director of AI (Digital and Merch) at Nordstrom, discusses a new pilot program that uses AI-powered trend reports and agentic architecture to craft unique fashion journeys. She also emphasizes the need for tech education within companies, and updating antiquated processes to leverage the benefits of emerging tech. Key Takeaways: How AI is revolutionizing the fashion industry by capturing precise fashion trends and assisting in areas such as product surfacing, merchandising, and customer personalization. Operational challenges of integrating AI, and the importance of infrastructure scalability. The development of AI-powered trend reports and agentic architecture to enhance customer experiences. Limitations of recommendation models, and the importance of modern architectures like sequential transformers. Guest Bio: Katie Winterbottom leads AI innovation at Nordstrom, where she directs a team of 32 data scientists and engineers building next-generation personalization and recommendation systems. She's particularly passionate about responsible AI deployment, and has pioneered frameworks for measuring and monitoring AI's business impact while ensuring ethical implementation. Prior to her current role, Katie scaled multiple data science organizations and built enterprise-wide platforms that transformed Nordstrom's digital capabilities. Her teams' innovations have generated hundreds of millions in revenue through enhanced personalization, fraud prevention, and automated merchandising solutions. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte