EP. 145 - How to Build an ABM Strategy That Actually Works

In this special Scrappy ABM episode, we’re rebroadcasting a conversation from the B2B Growth Blueprint podcast, where host Mark Osborne interviews Mason Cosby on practical Account-Based Marketing (ABM) strategies.📢 This episode was originally recorded for B2B Growth Blueprint, a podcast focused on scalable B2B strategies for early-stage SaaS, tech, and service firms.Best Moments:(00:32) Introduction to the rebroadcast episode(01:48) Mason’s career journey and experience in ABM(06:26) What is Account-Based Marketing (ABM)?(09:02) How to identify best-fit customers for ABM(12:28) Strategies for defining important target accounts(21:27) What makes Scrappy ABM different from traditional ABM approaches(28:44) Future plans for Scrappy ABM, including new educational initiatives🎧 Listen to B2B Growth Blueprint: Spotify