Episode 12 - Prevention and Persuasion (with Stevyn Colgan)

Ogilvy Change behavioural strategists Daniel Bennett and Mike Hughes interview Stevyn Colgan about how he came to use behavioural insights in his career as a policeman to make neighbourhoods of London safer places to live. Stevyn's books available on Amazon include: Why Did the Policeman Cross the Road?: How to solve problems before they arise A Murder to Die For Follow Stevyn on Twitter @stevyncolgan Follow us @ogilvychange Like us on www.facebook.com/OgilvyChange/ Sponsor SoundLounge soundlounge.co.uk/