The Rolls-Royce of Mountain Bikes

Yeti Cycles should have failed and shut down. A few years ago, it was struggling… but today it’s an award-winning mountain bike brand. Plus, it’s grown 30% year over year five years in a row. In this episode, I talk to co-founder Chris Conroy about how he built the brand into a success, his tips for others, and more. Full show notes at http://okdork.com/podcast/61