Roundtable - Is Transmedia the Next Mainstream Game Dev Strategy?

In this Metacast episode, Anil Das-Gupta, Abhimanyu Kumar and Tom Hammond, join your host Maria Gillies to discuss: #1 Transmedia as a Game Dev Strategy: Why are there numerous IPs going from games to the big screen and vice-versa? How does transmedia impact storytelling?#2 Xbox In-game Ads for F2P Games: Why is Microsoft considering in-game ads for Xbox? Will they consider video rewarded ads? How effective are in-game billboard ads?#3 Coda Payments Raises $690m: What are the benefits of games integrating with third party stores and payment products? Does iOS play ball with these products?#4 Fortnite’s Zero Build Mode: Could significantly reducing player skill gaps bring churned and new players back to a competitive game?Key Resources: Episode summary | YouTube videoIf you would like us to discuss any other gaming-related topics, do reach out at metacast@naavik.co. We’d love to hear your general thoughts and feedback too! And as always, if you like the episode, you can help others find us by leaving a rating or review! Join the discussion: DiscordRead more: NewsletterWatch more: YouTubeGo premium: Naavik Premium ResearchFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.