#49 - Likeability in Sales, How Important is it?

On this episode, we discuss a comment a friend of mine made saying, "Sales is only about getting people to like you." Is this true? How easy is it to get somebody to like and support you in sales? It's easy to get people to like you when you aren't trying to sell them something. The relationship changes immediately though once the person knows you're trying to sell them something. We hope you enjoy this episode!