Copywriter Shifts to X Ads, Scales Brands
Ecommerce Conversations - En podcast av Practical Ecommerce - Fredagar
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No one can accuse ecommerce copywriter Chris Orzechowski of mimicking others. In an era of image-heavy emails, he prefers plain text. Amid the Facebook-Google advertising juggernaut, he likes X. Orzechowski is an 11-year writer and marketer, first as a freelancer and then, in 2020, at Orzy, the agency he founded. In this episode, he addresses his keys to successful product copy, frustration with Meta, and migration to X Ads. For an edited and condensed transcript with embedded audio, see:...