Colombia Sales Team Fuels B2B Supplier

Shahzad Chagani runs operations for PE Energy, a Houston, Texas-based supplier of industrial equipment and supplies. The company collects leads online from worldwide B2B buyers and relies on its Colombia-based sales team to convert them into sales. "Colombia is pretty Westernized," Chagani stated. "We find a lot of college-educated talent there." In this episode, Chagani addresses his company's backend setup for 100,000 SKUs, the benefits of an offshore sales staff, and more. For an edite...