Branding Comes First, Says Sharma Brands Owner

To Nik Sharma, companies that pursue short-term profits at the expense of branding face long-term hurdles. They often rely on advertising to gain sales and then struggle when the cost becomes prohibitive. His agency, Sharma Brands, counsels the opposite: Create a positive name identity first. Affordable acquisition and retention follow. In this episode, he addresses brand strategies, successful companies, and more. For an edited and condensed transcript with embedded audio, see: https://p...