EP 48: A Rockstar's Guide to Building a Long-Lasting Customer Experience Success with James Dodkins

Welcome to Episode 49 of The Customer Service Gold Dust Podcast. In this episode, Gavin is joined by James Dodkins. James is a Speaker, Author and Customer Experience Rock Star. We hear him discuss his journey from the award-winning guitarist in a heavy metal band to becoming a CX evangelist; he highlights how much of today's organisational structure is still based on a potentially outdated theory from 250 years ago, and why focusing on the needs of the customer instead of just their wants s...