Cattitude - Episode 103 Feline Generous - Platform to Help Local Shelters Increase Adoption/Donations

Church & Dwight Co., Inc., the maker of ARM & HAMMER Cat Litter has launched “Feline Generous,” an online platform that easily connects people to a network of local cat shelters across the country to help increase adoption and generate product and monetary donations, including access to shelter-specific Amazon Wish Lists. Michelle Fern welcomes Regina Magi, the assistant brand manager for Arm & Hammer Petcare to talk about this platform that was created to inspire cat lovers to celebrate the joy that comes from adopting a cat by giving back to local shelters that make cat adoption possible in return.