Navigating Business in an Untapped Market & Maximising PR Opportunities with Rachel Crawford from Harlow Harry

This week, we explore the fascinating journey of Harlow Harry, a brand that offers luxury dog perfumes and grooming products. In telling their story, Co-Founder Rachel Crawford offers valuable insight and lessons. As an e-commerce success story, this episode serves as a lesson in creativity, persistence, and how to turn a simple idea into a thriving business.   In today's episode you'll learn: Considering MOQs (Minimum Order Quantities) when manufacturing pet products and starting small to test market demand. The value of testing and trying various marketing channels, including TikTok, Google Ads, and email marketing. How to secure PR opportunities and also considering the services of a publicist. The importance of user-generated content (UGC) for e-commerce, whether it's from customers or influencers. Maintaining a healthy balance in a business partnership with a friend. The need to give marketing strategies and platforms time to prove their effectiveness before making conclusions. The benefits of creating a structured daily routine and blocking time in the diary for focused work.   Links from the show: Book Your Free Strategy Session! Bright Red Marketing Episode 51 Harlow Harry Website, Facebook, Instagram,and TikTok Use code 'Bright Red 15' for 15% off! Podcast Recommendations: Shameless, The Mindset Mentor, and The Lazy CEO See omnystudio.com/listener for privacy information.