From idea creation to scaling an international business with Emma Kruger from Riff Raff Sleep Toys

Founder and CEO of Riff Raff Sleep Toys, Emma Kruger is the creator of Australia's most popular sleep toys for babies and toddlers. Before Riff Raff, Emma worked in human resources in the public health sector, but she always wanted to have her own business and a flexible lifestyle, so that she can dedicate more time to her family. Her passion for solving problems combined with her natural creative ability led her to create Riff Raff’s first product: a perfectly sized and washable sleep toy for babies. With over a hundred thousand toys sold to date and thousands of testimonials, Riff Raff's sleep toys have been a huge success and won the 2019 ORIAS People's Choice small business award. In today's episode, Emma shares the process of how she came up with the business idea, her strategies to get new customers, tips around growing a team, and much much more.    📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode25 📌Visit Emma here https://riffraffandco.com 📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session Thanks, and enjoy the show!See omnystudio.com/listener for privacy information.